About the Practice
Problem Statement:

Textile Industry accounts for 5% of global waste and 10% of Global Carbon Emission. Manufacturing one pair of jeans takes up around 8,000 litters of water. Every year millions of pairs are discarded by households across India and considering the country’s overall recycling percentage (27 percent), it is safe to assume that most of them end up in dumpsites, like other dry waste. This is incredibly unfortunate because denim is a sturdy material, and it is quite possible that most of these pairs are in a somewhat usable condition. Every year around 1 billion waste tyres are generated of which only 100 million are recycled. Globally, over 300 million children walk barefoot. Globally, over 450 million children are lack of basic school kits.


Solecraft is a Textile & Tyre Upcycling Initiative. It is currently specializing in the breakdown of the denim & tyre waste, to upcycle it. The organization closely works with men and women from marginalized communities and fashion designers to transform old denims & tyre into beautiful and useful products. Once upcycled, the items are distributed for free to marginal school children in Jodhpur and the villages on the outskirts of the city with help of donations or sponsorships. The pilot project which was started to reach out to 100 children, gradually increased to 1,200, thus impacting several lives.

About the Innovator

Knowledge Provider / Innovator: Atul Mehta
Address: E-343,mia,second phase, Basni, Jodhpur, Rajasthan - 342001
City: Jodhpur
State: Rajasthan
PIN Code 342001

Email: info@thesolecraft.org
Contact No: 85598 40605
Website: https://thesolecraft.org/

Practice Details

Link: Bag type insulated backpack dispenser It consumes less time to serve. Having PUF insulation which maintains hotness of tea long time after packed. No accident occurs during serve. Business can be doing more in less time. Easy disassemble & washable. Increase overall productivity There is inside cup holder attached. Front four pockets attachment
Photo Links:

Problem Scale: Around the World
Blog Link 5:

GIAN Reference: GIAN/UAL/054

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