About the Practice
Problem Statement:

"The problem starts with our common perception that Flowers are Bio-Degradable and do not require organised waste disposal methods. However Floral Waste is a major pollutant and a health hazard when left unattended. For such reasons as the above Floral Waste is never considered a Pollutant / hazard in the Waste Management world. General practice hs been to throw away used/unused/Unsold/discarded flowers into the landfills. Segregation is not a practice in India for Floral Waste. The flowers used in worship is often thrown away in water bodies which directly pollutes it. How do flowers pollute? Studies have shown that flowers when decomposing emit gases and also traces of chemicals (pesticides & fertilisers) that has been used in its farming. This contaminates the earth and water alike which finds its way to our bodies. Floral Waste Management has become very important for the economy and the environment alike".


HolyWaste is an initiative founded by Oorvi Sustainable Concepts (a social enterprise whose objective is to work on issues binding women and environment alike). HolyWaste recycles floral waste into value products by employing women from disadvantaged sections as its "Rejuvenators". HolyWaste has successfully brought into market its brand of handcrafted, charcoal free Incense, Paraben Free Soap, Nutrient rich all- Natural compost. Research and Development is in progress to bring out more products like Bio-Yarn, Bio-Fresheners, Bio-Pigments - all of it that focusses on recycling the discarded flowers. Our work is guided by the principles of being True, Conscious & Ethical. We make products that are safe for the well-being of our Rejuvenators as also to our consumers.

About the Innovator

Knowledge Provider / Innovator: Maya Vivek & Minal Dalmia (Oorvi Sustainable Concepts Pvt Ltd)
Address: Villa 93 The Neighbourhood Gundlapocampally Kompally Medchal
City: Secunderabad
State: Telangana
PIN Code 500100

Email: maya@oorvi.org / minal@oorvi.org
Contact No: https://oorvi.org/contact/
Website: www.oorvi.org

Practice Details

Link: https://oorvi.org/contact/
Photo Links:

Problem Scale: "Consider these facts - Hyderabad a city in the Telangana with apopulation touching 10 Million gets about 1000 Metric Tonnes of flowers into its main market EVERY DAY; Flowers of any type are rendered waste after use - in a day, couple of days or may be in a couple of hours; Surat, another city in the west of India in Gujarat generates approx. 1.5 Meric Tons of floral waste Per Day. Let us look at a global scenario - Every Valentines Day Americans purchase 250 Million Roses of which approx 90% are imported from far flunged countries like Ethiopia or Colombia. Apart from the waste that the bio-mass of the flowers generate, consider the carbon footprints left behind by this consumption. That Flowers are consumed (and subsequently wasted) globally is corroborated by the fact that flower industry is over a couple of 100 Billion Dollars worth. If we think or presume that India consumes a lot of flowers, a look at the statistics of the flower consumption of the world will leave us baffled - Higher Consumption of flowers has been directly proportional to the growth in income.Europe leads in consumption of flowers followed by US. And according to us Flowers Produced = Floral Waste Generated".
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GIAN Reference: GIAN/UAL/082

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