About the Practice
Problem Statement:

Madhav Fresh solves the problem of availability of write juices which are 100% organic, healthy and hygienic.


Madhav Fresh Products Mr. Yograjsinh Gohill, the Managing Director of Madhav Fresh Ltd started this venture in 2012 after years of on-ground experience in organic farming. For four years he had worked as the coordinator for “Nav Nirmann Abhyan Bhuj Kutch” in Kutch. Prior to this, he had worked as a lecturer at the Department of Social Work. A successful Entrepreneur with degrees in both Rural Studies and Social Work, he aims to provide a natural drink that has the best of both taste and quality. The product portfolio includes a wide range of natural juices whose raw materials are sourced from Organic farms – either owned by Yograjsinh or cultivated under his supervision. Special attention is given to each step – from procurement to processing. The unique selling point (USP) is the “Unconventional unadulterated flavors that provide a natural, healthy and refreshing experience. The Production process is executed under strict quality vigilance of the family members. In order to ensure year round availability, fruit pulp cultivated during the season is stored in cold storages.

About the Innovator

Knowledge Provider / Innovator: Yograjsinh Gohil
Address: Madhav Fresh, C-4459 Shantinagar-1, Near Bhagvati circle
City: Bhavnagar
State: Gujarat
PIN Code 364250

Email: madhavfresh@gmail.com
Contact No: 9426262645 / 9426262695

Practice Details

Link: USP is the “Unconventional unadulterated flavors that provide a natural, healthy and refreshing experience.
Manufacturing Capacity: c) Sub-contracting, e) Franchising
Photo Links:

Problem Scale: The scarcity of natural juices is persistent across the India and the world.

GIAN Reference: GIAN/UAL/1254

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